A Hip Street in Sao Paulo

Clubs with live music have woken up Rua Augusta, where rich and poor mingle and party into the morning hours. But you probably won’t find samba here.

Teenagers in black jeans and hoodies sit sipping vodka on the sidewalk. At a venue down a few blocks of graffiti-covered walls, a man in a shark costume belts out rock songs. Outside a dance club, well-paid fashion designers mingle with street punks and transvestite prostitutes.

It’s far from the tropical sun, sex and samba image of Brazil that looms large in the mind of tourists.

Rapid change is gripping Brazil, especially Sao Paulo, the largest city in South America and the most expensive in the Western Hemisphere. A red-hot economy fueled by commodities trade with China and decades of stable government have made many Brazilians more prosperous. New youth movements have sprung from Sao Paulo’s gritty urban mix. Read more … [ Source : Los Angeles Times ]

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Top 10 Football Ads of All Time

Although football can get extremely serious, with manager-bashing and player-insulting, we often forget why we all follow the sport in the first place: passion for the game, and joy at watching our clubs play.

So, in the midst of a very active, gossipy, rumour-filled 2011 summer transfer window, times call for an article like this one.

Nothing brings happiness back to football like a clever advert, whether it’s promoting the World Cup or just a new pair of Nike boots. The best adverts just make all football fanatics smile.

So, without further ado, here are the top 10 football adverts of all time.

Spin that magazine, Mr. DJ!

Nice work by the Sao Paulo based ad agency F/Nazca Saatchi & Saatchi. Talking about the world’s most innovative magazine ads, here’s another interesting one—an audio print ad for Brazil’s Skol Sensation music festival, wrapped around the spine ofPlayboy magazine. A mini-chip was inserted in the ad, allowing users to listen to an audio message whispered by a young woman, says Adverblog.

São Paulo, The Creative City

Nice video about São Paulo way of  life

The beautiful city of São Paulo, Brazil is the latest feature in the Wallpaper* ‘City Shorts’ short film series. The film talks about the city as a source of inspiration for its creative people. Some of the individuals featured in the film include architect Letícia Nobell, designers Fernando and Humberto Campana and architects Triptyque.

Directed by filmmaker Marcelo Galvão, the São Paulo edition of the Wallpaper* ‘City Shorts’ will have you yearning for a Brazilian vacation.

Brazilian Waves in Global Music

When Carmen Miranda first set foot in New York City for her Broadway debut in 1939, Americans experienced love-at-first-sight with Brazilian culture. The profound fascination of Americans with Samba, Bossa Nova, Brazilian-Jazz and Brazilectro has been the subject of many compilations, but now for the first time, the story is being told in detail by its main players in the documentary “Beyond Ipanema – America’s Love Affair with Brazilian Music”.

Featuring interviews, new performances and classic archival footage, the film will revisit milestones such as Carmen Miranda’s Hollywood heyday, the obsession with the Girl from Ipanema, the timeless Bossa Nova recordings by Frank Sinatra, the commercial success of Sergio Mendes, Caetano Veloso’s acclaimed American performances, the rediscovery of Tropicália and Os Mutantes by college kids, the current seduction of Bebel Gilberto, and much more. The history of America’s love affair with Brazilian music, in the words of musicians, producers, and journalists. From Bossa Nova to Favela Funk, from Carmen Miranda to Bebel Gilberto, Gilberto, the story of music that changed the world is about to be told by the ones that lived it. ‘Beyond Ipanema: Brazilian Waves in Global Music’ is a Guto Barra and Becó Dranoff film, Written and produced by Guto Barra and Becó Dranoff. Directed by Guto Barra.


The coolest store ever

Isay Weinfeld designed the first Havaianas Store in the swanky São Paulo City, Brazil, with a cool, casual, comfortable style, just like the brand.

The store has an informal atmosphere, totally open to the street, almost as an extension of the sidewalk, without door or windows, with plenty of natural light and green.

At street level there is only a small sitting area and a mezzanine that looks over the entire store. The level below that occupies the double height space, is defined by independent elements: a stand recalls the origin of the sandals, which were sold in city markets; a container display the “export” models, which have not been seen in Brazil; a transparent cylinder shows the new products; and a cube exhibit the history of Havaianas. There is also a space to “personalize” your sandals.

Photos by Nelson Kon

In the back of the store, in a semi-high level, there is a small garden for exclusive use by those working in the store. The lower level houses the offices and warehouse.

Espaço Havaianas

Rua Oscar Freire, 1116, Jardins – São Paulo, SP, Brazil . Tel +55 11 3079-3415

Monday to Saturday – 10am to 8pm