Made Creatively in Brazil™
Lucas Compan, a Brazilian creative entrepreneur, tells us about the new Brazil, and about Nin9 Branding, the first Brazilian-American branding agency on Earth, headquartered in New York City – with an office in São Paulo. He was interviewed by LatinVision Media Inc, a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision works closely to NYC’s Latin Media and Entertainment Commission, that advises the Mayor on business development and retention strategies for the Latin media and entertainment industry.
There is a new Brazil down there, an emerging global power with a huge cultural content to share. Brazil, with a population of 192m and growing fast, could be one of the world’s five biggest economies by 2025, along with China, America, India and Japan.
Lucas is willing to bring to New York City – and to the USA – this new Brazil. A Brazil that is much more than just samba, caipirinha, and toucans — although these are strong Brazilian icons. Stereotyped attractions, like Carnaval and soccer, are no longer the only source of inspiration – more and more people and places that represent the authentic Brazilian culture are writing their histories in different places in New York City — integrated to music halls, bars, cultural centers, companies, and brands. That is the new Brazil Lucas Compan and Nin9 Branding are willing to represent. That is why he is one of the new emerging Brazilian leaderships in New York City.